Eddie Haith is a Kansas City-based entrepreneur, multimedia journalist, creative director, and founder of ALONECO (A Life of No Excuses Company), a lifestyle brand built around empowerment, creativity, and self-accountability. Combining entrepreneurship, media, storytelling, journalism, photography, videography, and design, Eddie represents a new generation of creators building businesses and influence through multi-disciplinary skillsets rather than traditional career paths.
At just 18 years old, Eddie began building what would eventually become ALONECO, officially launching the brand in 2019 around the philosophy of “No excuses. No drama. No complaints.” Since then, he has independently developed the company from concept into a lifestyle brand where he oversees every aspect of the business, including product design, apparel production, photography, videography, social media strategy, branding, e-commerce, digital marketing, creative direction, and visual storytelling. Through ALONECO, Eddie has built not simply a clothing company but a community centered around discipline, personal growth, creativity, and resilience.
Passionate about creative media since adolescence, Eddie became Adobe Photoshop Certified while still in high school and began developing expertise in photography, design, editing, and digital storytelling years before entering college. Today, he independently executes creative work that often requires entire teams, operating simultaneously as a founder, designer, photographer, videographer, editor, marketer, and creative strategist.
Alongside entrepreneurship, Eddie has spent nearly a decade building creative experience through freelance media work and has completed more than 100 visual projects spanning photography, videography, branding, concert media, graphic design, digital campaigns, and commercial content creation. His work has expanded across multiple industries while continuing to build a portfolio that blends business strategy with storytelling.
Since 2025, Eddie has also worked professionally as a Social Media Producer and Manager for one of the top-selling Ford dealerships in Kansas, Bob Allen Ford, leading content strategy, photography, videography, social media campaigns, brand storytelling, and digital marketing initiatives that help drive audience engagement and business growth. Through commercial content production and strategic social media management, he has contributed to the modernization of traditional automotive marketing while creating content viewed by thousands throughout the Kansas City region.
Eddie earned his Bachelor of Science in Multimedia Journalism with a minor in Digital Photography from the University of Kansas while simultaneously building businesses and leading creative initiatives throughout college. During his academic career, he served as Social Media Producer for KUJH News where he redesigned the newsroom’s digital voice and visual identity while producing content that modernized audience engagement. He also served as an editor for the University Daily Kansan where he collaborated across editorial and visual teams while mentoring writers and developing multimedia story packages.
Professionally, Eddie has expanded beyond journalism into commercial content creation and marketing, developing campaigns, photography, videography, and social media strategies for businesses while continuing to grow his entrepreneurial ventures. His ability to operate across journalism, branding, fashion, marketing, and media positions him uniquely within an increasingly creator-driven economy.
Beyond business, Eddie remains committed to storytelling and community engagement. His experience ranges from student leadership positions and scholarship recognition to entertainment and media appearances, including participating in large-scale commercial production environments and collaborating across creative industries. His work consistently centers around one mission: empowering others to pursue creativity without excuses.
What separates Eddie is not simply that he creates content or sells products. He builds ecosystems around ideas. As a founder, journalist, creative director, photographer, videographer, designer, marketer, and entrepreneur, he represents a generation increasingly blurring the lines between media, business, commerce, and culture.
Eddie’s long-term vision is to expand ALONECO beyond apparel into education, creative communities, mentorship, and experiences that encourage young creators and entrepreneurs to build meaningful work without waiting for permission. His mission remains simple: create meaningful work, empower others, and prove that discipline and consistency can turn ideas into reality.
WORK EXPERIENCE
May 2019 – Present
ALONECO (alifeofnoexcuses)
Founder & Creative Director
Launched and developed a lifestyle brand rooted in the philosophy “No excuses. No drama. No complaints.”
Designed and produced original apparel collections, oversaw all creative media, and cultivated a distinct brand identity.
Directed product design, visual storytelling, photoshoots, e-commerce, and digital marketing, building a dedicated community.
2016 – Present
Freelance Creative
Photographer | Videographer | Graphic Designer
Completed over 100 visual projects including concert footage, digital art, and custom branding materials.
Curated a personal portfolio and social presence to showcase creative work.
Aug 2023 – May 2025
KUJH News – University of Kansas
Social Media Producer
Redesigned the KUJH News digital brand identity, producing weekly visuals and content to boost engagement.
Aug 2022 – May 2023
University Daily Kansan – University of Kansas
Editor
Edited print and digital articles, mentored student writers, and collaborated with visual teams to develop cohesive stories.
Summer 2023
Steel City Media – Kansas City, KS
Intern
Shadowed local radio hosts and supported station events and promotions, gaining hands-on experience in broadcasting.